Articles tagged “marketing”

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

This study sample is very small, so it's worth noting that these findings should be taken with a grain of salt. However, it does show that, despite hotels' best efforts to push loyalty and direct bookings, hotel marketers can't assume an "if you build it they will come" mentality toward their own websites.

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

Visit California developed an integrated research and content framework to support its travel and media partners' ability to better engage luxury consumers than it can do alone on its own brand.com website and paid marketing platforms.

Take it from us, email is the most important communication tool in the travel marketer's handbook. Our latest SkiftEDU webinar shows you how to take advantage of its power.

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

Learn how leading travel brands are using visual content to change the ways customers discover and share their travel experiences with this video recap of our recent webinar with Curalate!

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.