Articles tagged “marketing”

For now, Airbnb Trips is mostly a threat to the tours and activities sector. But it's not much of a stretch to imagine the service evolving into a full-blown online travel agency in the near future.

Goodbye, Pineapple. Hello, Airbnbmag.

Search advertising continues to dominate travel ad budgets because it's extremely effective at converting shoppers into buyers. But new research on travelers' "path to purchase" suggests travel marketers should question this assumption, finding that earlier stages of the booking process may be equally influential.

Using the right blend of data and technology, travel marketers can attract, acquire, convert, grow, retain, and win back customers with ease. Download Emarsys free report to learn how to…

Learn how to take your email marketing to the next level in our first live -- and on-demand -- webinar on Nov. 22.

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

SkiftEDU is adding another resource for the smarter travel marketer: Premium Webinars. Learn how to take your email marketing to the next level in our first live webinar on Nov 22.