Articles tagged “marketing”

Celebrity Cruises recognizes that fear is bad for travel — and doesn't seem worried about rocking the boat with a politically charged ad.

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how…

Agility and speed in adapting to a rapidly changing digital world will define tomorrow's competitive landscape in travel. Take our survey to understand the big questions now facing the industry.

Carnival Corporation is putting a lot of effort into getting its cruise ships, destinations, and shore activities in front of a massive audience. Smart travelers will realize they're seeing a highly produced, promotional version of a cruise experience.

Lots of "likes" and "shares" look good in a marketing campaign reports. But did they lead to meaningful actions by the audience? It's time for social media metrics to get more scrutiny from travel marketers.

Given its never-ending, still-pending acquisition of Starwood, this ad campaign — aimed at promoting Marriott's loyalty program — makes total sense. Marriott doesn't just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

Social media is becoming big business. If you need proof, just look at American Airlines, which is devoting millions of dollars to making sure travelers say good things about them online.

There's billions of location-specific insights hidden inside travelers' Instagram photos, Tweets and TripAdvisor reviews. All travel marketers need to do is "connect the dots."

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.