Articles tagged “marketing”

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

We wondered: If travel is one of the biggest industries in the entire world, why aren't any of its brands big enough for these annual lists? We found out there are a few reasons, and a few ways brands can begin to change that.

Expedia is seeking to gain even more influence in the hotel industry while the big chains are trying to limit online travel agencies' clout through the hotels' direct-booking campaigns. As Expedia's recent Marriott Vacations and Red Lion deals, along with the needs of smaller hotels, show, there is substantial upside for Expedia.

Register for this webinar to learn how leading travel brands are using visual content to change the ways customers discover and share their travel experiences.

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle. This trend…

There's not enough rich storytelling in the travel industry, says Wolff Olins CEO Ije Nwokorie. We tend to agree.

Right now travelers are turning to social networks like Facebook to see their friends' trip photos and get their recommendations more than they're demanding hotel and flight booking ability through its mobile app. But will Facebook become a bigger middleman in the future than it already is? We have our money on yes.

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.