Articles tagged “marketing”

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

As the TripAdvisor Business Listings subscription business matures four years after launch, the company is getting more sophisticated and adopting a degree of performance-based pricing -- or at least pricing based on anticipated performance -- to its fee structure. Is it fair? It likely depends on how good that new algorithm is.

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

Chicago's visitor milestone is a result of a global rebound in business and leisure travel; however, an efforts that attempt to reposition a city's branding could also help with future growth.

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

The Roaming Gnome himself whispers to us that he is very happy about the Expedia acquisition of Travelocity. It was touch and go under Sabre ownership for such a long time as Sabre, with priorities elsewhere, totally bungled ownership of Travelocity and Lastminute.com.