Articles tagged “marketing”

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

The New7Wonders' initial campaigns grabbed the media's attention, but vague intentions and a lack of transparency have helped it sink into insignificance.

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

E-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Dixon is taking an active role in convincing federal officials of tourism's economic importance -- an important step that's needed to keep New York on the top in terms of international arrivals, and improve the experience of anyone arriving in the U.S. from abroad.

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

As the TripAdvisor Business Listings subscription business matures four years after launch, the company is getting more sophisticated and adopting a degree of performance-based pricing -- or at least pricing based on anticipated performance -- to its fee structure. Is it fair? It likely depends on how good that new algorithm is.

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.