Articles tagged “marketing”

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

Boutique properties have the freedom to experiment more than their larger, corporate peers, and they need to just to stand out from the noise.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Travel marketers are becoming more savvy at relaying emotion than product, whether than be a place or airplane seat, in a bid to attract aspirational customers.

More destinations and flag carriers should join forces to produce such high-quality content that highlights attractions beyond the predictable ones.

Finding a winning marketing formula is every brand's goal; however, most are too slow to iterate in hopes of finding out what it is.

There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.

Although expensive, creating a real-life activity for consumers to interact with builds brand awareness off and online.

Destinations like Croatia can fall into a niche for their reputation of beaches and sunsets. Successfully breaking out of the summer stereotype can significantly boost arrivals and spend throughout the year.

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences? Skift and Boxever hosted a webinar to find out.