Articles tagged “marketing”

If any content site can truly personalize a user experience, it has to be the largest travel content site in the world, right?

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.

There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.

Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.

The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep…