Articles tagged “marketing”

Although expensive, creating a real-life activity for consumers to interact with builds brand awareness off and online.

Destinations like Croatia can fall into a niche for their reputation of beaches and sunsets. Successfully breaking out of the summer stereotype can significantly boost arrivals and spend throughout the year.

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences? Skift and Boxever hosted a webinar to find out.

If any content site can truly personalize a user experience, it has to be the largest travel content site in the world, right?

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.

There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.