Articles tagged “marketing”

Figure out some simple, creative ways to surprise and delight visitors, and you're creating powerful positive memories–ones they're likely to share with friends.

Hotel brands looking to reach younger, digital-savvy travelers will have better success with native online content and familiar, albeit untraditional, spokesperson than empty social media updates or standard TV and print ads.

Educating and training local stakeholders on the economic importance of tourism is as critical to a destination's long-term success as raising awareness to tourists around the globe. These destinations use a mix of old and new techniques; however, there's always room for innovation.

Brands that have become well-known for a certain product, whether it's beaches or business, need to work hard to shift consumers' awareness of their offerings. This often takes a multi-channel, multi-year marketing strategy.

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.

Omni is moving a step beyond content marketing to put on live events that give, in this case career advice, in order to receive, brand loyalty and (hopefully) new business.

We’re launching a new annual State of Travel presentation. Inspired in part by Mary Meeker’s annual Internet Trends presentations over the last decade, Skift has developed its version of a…

These demographic differences will likely become more pronounced as the Chinese traveler community grows, making them worth taking note of in the competitor for the high-spending guests.

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

Brands are looking to squeeze the most out of the busy travel season by inspiring customers through nostalgia, the promise of lifelong memories and deals.