Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.
As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways.
Even Meta is finding it hard to encourage employees to use VR for internal meetings. Still, as the technology improves and users gain familiarity, it may become that standard way people to meet, train, and collaborate online.
As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.