Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently.Â
Meta sold 7 million AI glasses last year and now it's coming for the billions who need prescriptions. That puts a live language interpreter on travelers at all times — even without earbuds.
Southwest is banning the use of wearable technology such as AI-powered smart glasses in the workplace. Sales of Meta’s smart glasses tripled over the last year.
Meta highlighted key AI developments on its fourth-quarter 2025 earnings call in consumer, retail and developer terms. But there are obvious travel applications too, and they could solve some of the industry's toughest challenges.
Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.
Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.
AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.