Articles tagged “metasearch”

As online travel advances technologically, Trivago is investing so it can be competitive in the future.

Nothing ventured, nothing gained. Kayak won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business. That, too, could be a big challenge.

HomeToGo is eager to prove itself as a sustainable and yet growing business in vacation rentals. However, for it to succeed in the long game, the Berlin-based company will need a razor sharp focus on geographical expansion and organic growth — not just acquisitions.

With hotels seeing a big bounce in bookings, so too can they expect to see more so-called rogue rates creeping back. These are rates that they’ve not authorized, and are…

German vacation rental marketplace HomeToGo’s revenue grew to €146 million ($155 million) in 2022, up 54 percent from the comparable period in 2021. This is well ahead of its initial…

Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week…

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

It's refreshing to hear startup founders and business leaders talk about their mistakes, what they learned, and what is next. It does not happen often enough.

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.