Articles tagged “metasearch”

Having your top executives jailed is one thing. But as that issue recedes, Lastminute.com needs to deal with its under-performance issues and execute on strategy shifts.

A public company, HomeToGo is still very small. However, in metasearch, albeit for short-term rentals, it is going places where larger rivals were unsuccessful.

The most important thing about Tripadvisor's exercise in formulating a new strategy will be how it reconfigures priorities. Answers to that question won't be divulged until 2023.

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?

Airbnb needs to provide more information to guests about hosts, and making them more searchable would be an improvement. The fear, though, is that such information would make it easier for guests to book directly with hosts and bypass Airbnb.

Geographic diversification is paying off for China's Trip.com Group. Europe and the U.S. is still a fraction of its overall business, but they are now significant contributors.

Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in…

HomeToGo is among a bevy of newly public companies that vow to get to a semblance of profitability in 2023. They are tired of seeing their share prices pummeled.

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

You can expect to see wider adoption of the free links in metasearch that Google started in 2021. More hotels means more site visitors, and eventually revenue.