Digital Travel Marketing This Week: Is the Hotel Billboard Effect Dead?
Is the once-legendary hotel "billboard effect" on the decline? Research suggests the gig is up.
Articles tagged “mobile apps”
Skift Podcast: How In-Room Tech Is Changing Everything About Hotel Guest Experience
Mobile technology is proving to be a leap forward for hotels that are ready to embrace the massive advantages it has to offer.
United Tries to Sharpen Tech Strategy to Improve Bond with Passengers
United hopes that consistent information sharing and mobile digital services will improve its relationship with passengers. They can't hurt, but this doesn't even begin to address United's core problems, which are leadership and competence.
Singapore Airlines Used Apple Watch as a Great Excuse to Rethink All Its Apps
The introduction of the Apple Watch has benefited all digital platforms by inspiring smart companies to re-think the mobile interface. SIA clearly used the opportunity to provide useful functions for its passengers, regardless of what mobile device they rely on when they travel.
Travel Brands Big and Small Experiment on Yo to Reach Next-Gen Travelers
Publishers control how many push notifications they can send, but they can't control how many publishers users subscribe to. Over-subscription will make push notifications less effective and annoying.
Americans Are Officially the Unhappiest Air Travelers on Earth
Technology may not address all our air travel needs, but improvements which take the hassle out of getting there and back, with our luggage in tact, are surely welcome.