Articles tagged “national parks”

The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.

All jokes aside, Smokey's mission is a very serious and important one, given recent tragedies such as the deaths of 19 firefighters in Arizona who perished battling a wildfire.

Though the data collection is labor intensive, insights drawn from the millions of sign-ins will help the park prioritize staffing needs, marketing plans, and event promotions while working within a budget.

Social media gives vandals an immediate audience for their work, but it’s also helped discerning park officials find the perpetrators and inflict fines that ease the unsustainable cost of clean up.