Keep It Simple: How One US Government Department Found Social Media Success
Photo Credit: A young girl and her father hike through Santa Cruz Island in California. Flickr / U.S. Department of the InteriorPatrick and Abby Marek have a blast on Santa Cruz Island, CA (within Channel Islands NP)
Skift Take
The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.
The U.S. Government isn't the first group most people think of when they consider incredible travel content. The Department of the Interior is quickly changing that.
The U.S. Department of the Interior manages national parks, wildlife refugees, and public lands. The department dug into its wealth of gorgeous landscape photos when it launched its first social media account -- a Facebook profile -- in August 2010.
Tim Fullerton, director of digital strategy at DOI, explains that discovering the power of the photos made it easier to branch out to other platforms.
Most of the recent praise speaks to the awesomeness of the department's Instagram account, but its digital savvy goes beyond the mobile app to include an active Twitter account, a stocked YouTube page, and informative Facebook
