Articles tagged “norwegian cruise line”

Norwegian Cruise Line is betting that Alaska cruise passengers will turn up — and pay a premium — for a big new ship designed for the market.

While the tone has changed this year in conversations about China — lower prices will do that — executives say they still believe in the market for the long term.

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

The announcement by Norwegian Cruise Line Holdings to cancel all stops in Turkey this year is the most sweeping yet by an American cruise operator. Now all eyes turn to Carnival and Royal Caribbean.

Will a $400 million investment in cruise ships, cuisine and private destinations keep passengers coming back for more? Norwegian Cruise Line is about to find out.

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

North American cruisers are extremely price-conscious. They're likely to move away from expensive cruise brands. A robust market of high-spending Chinese vacationers can't emerge soon enough for cruise lines.