Articles tagged “online travel agencies”

Standardization of outdated tours and activities systems by a non-profit group called OCTO sees a teething-problem approach to modernization. It leaves little incentive for more established operators to get involved. How long will this attempt to customize the sector take to reach an innovation tipping point?

About as niche as it gets, Sojo wants to help vacation rental operators automate the refill of products they provide to guests.

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

The experiences sector is the notorious last frontier of digitization that sees consumers yo-yoing from online to offline and everything else paper-based in between. A modern booking system is a good starting point for any effective digital strategy.

There's been well-deserved excitement in travel tech circles in recent years about everything from the New Distribution Capability to chatbots and the arrival of generative AI, but the reality is…

Travelers make multiple purchases in preparation for their trip, a consideration Tripadvisor believes should be noticed by marketers. The company honed in on the purchasing intent of its audience and…

Fora touts itself as a modern travel agency giving individuals, even those with zero experience, the opportunity to become a travel advisor while keeping their day job. But the potential risk has seen it up its game from a free-to-join model to a quarterly subscription offering, with in-house tech, tools and advanced training.

As Oyo, Yatra and ixigo look to go public in India by this year, MakeMyTrip would probably wait and watch to see how these online travel companies fare in the market before launching an Indian IPO.

Generative artificial intelligence has the potential to crash the sentiment pendulum of the review model, if left unchecked. Major online travel agencies would do well to act on verification and disclaimer requirements sooner rather than later.