Articles tagged “partner content”

How can hoteliers choose the right tech partnerships amid a plethora of options? A new study from ZS and the American Hotel and Lodging Association (AHLA) provides insights on how to select partnerships strategically and make informed tech investments that achieve results.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

A growing wave of environmental pressures is pushing the travel industry toward rapid transformation. Deloitte's latest report offers insights into how companies can adapt or risk extinction in an increasingly eco-conscious market.

Minor Hotels is transforming its Anantara brand, spreading its traditional resort-focused roots in Asia, and growing an urban luxury hotel portfolio in Europe.

Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. They can address these challenges and improve decision-making by leveraging Destinations International's tailored suite of tools and products.

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt.

Choice Hotels has revamped Radisson and Radisson Blu to further solidify its position in the upscale hotel market. The goal? Appeal to a new generation of travelers while honoring its 115-year-old heritage.

While many developers view disability access as a regulatory requirement, Red Sea Global is tapping into its economic and social potential by creating inclusive experiences to capture a growing market.

Delivering seamless digital interactions across every touchpoint is more critical than ever in today’s travel landscape, especially during major travel disruptions. Using AI tools behind the scenes can help travel brands enhance — not replace — human talent and personal empathy.