Articles tagged “partner content”

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

At Skift Global Forum 2025, Global Hotel Alliance and Minor Hotels showed how a shared loyalty platform and carefully targeted expansion can help independent brands scale smarter in an unpredictable market.

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy that stretches its strongest brands across property types to keep guests inside a single ecosystem.

Once considered niche, pet travel has surged into a global movement that is pushing hospitality to evolve. Bark Air’s expansion beyond flights underscores how dog-first design is shaping the future of premium, personalized travel.

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.

Once an unreliable luxury, in-flight Wi-Fi is fast becoming a universal expectation — and a fast-emerging channel for travel advertisers. In this talk, Viasat’s Meherwan Polad discusses how combining satellite power with creative monetization models turns connectivity into an engine of both passenger satisfaction and profitability.

Sandals Resorts International is doubling down on its Caribbean identity, expanding its Beaches brand, and leveraging its regional workforce and suppliers to power both hospitality excellence and economic growth. In this talk, Executive Chairman Adam Stewart elaborates on the brand’s bold new chapter.

Evermore shifts Orlando beyond theme parks, positioning itself as a destination in its own right. In this talk, Chris Kelsey, president of Dart Interests, highlights group-focused residences, a Conrad hotel, and a focus on “relational wellness” as the next wave of travel demand.

Today’s travelers expect fast, responsive support when disruptions arise. In this talk, Anna Kofoed, chief officer for travel at Allianz Partners, explained why proactive, seamless travel protection is central to loyalty in today’s industry.

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.