Articles tagged “priceline”

A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

When Huston took over as CEO of the Priceline Group 13 months ago, a financial analyst told us that Huston would play it safe and not make any bold moves in his first year at the helm because he needed to assure Wall Street about his leadership. Boy, was that analyst wrong.

It would be prudent for the established leaders in online travel not to get over-confident. They are going to have to work extremely hard to maintain their positions, which will undoubtedly be altered

There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

What is this world coming to when airline stocks are actually an attractive investment? The biggest airlines got a helluva lot bigger in 2014, setting the pace for growth among the largest publicly traded travel companies on the planet.

Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.

Hacking incidents and phishing scams inside and outside of the travel industry are taking their toll, putting a huge strain on customer confidence.

It's no longer enough for a travel brand to have an app and hope that convenience alone will lead to a booking. By not needing to input a credit card number to make a transaction, the freedom to make that last-minute booking just got expanded.

One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.