Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.
The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.
It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just…
Turning a large proportion of cruise bookings from offline travel agents into online instant bookings would be a big ask. Many of Cruisebound's backers don't need the money, but they will have to prove themselves again nonetheless.
Mergers and acquisitions are sexy for shareholders, analysts and the press. Booking CEO Fogel knows, though, that sometimes the best decision is not overpaying and walking away from that shiny object.
Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.
Booking Holdings' hoped-for acquisition of Etraveli Group is not a make or break deal for Booking, but its failure to close would be a setback for its connected trip strategy.
Booking.com and Airbnb are tough to compare. Although Booking.com officials would admit it has a lot to improve in short-term rentals, the company is playing its hotel hand to an advantage.