Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.
Major investments in the hospitality supergroup Aman are letting it expand more quickly. Look for its spin-off brand Janu to add 11 properties, from Turks and Caicos to Dubai, over the next four years.
So-called "hotel circuits" help shuttle guests from place to place seamlessly, expanding how much they can explore in a destination. No wonder Saudi investors want to create a hotel circuit with Habitas, which runs glamping-like lodging appropriate for dramatic landscapes.
Yoshiharu Hoshino, the CEO of Hoshino Resorts, doesn't follow the crowd. He's taking steps to combat overtourism and brand bloat in Japan while testing travel subscriptions. And he wants to bring Japanese inns to America.
It's reassuring to see numerous Club Med all-inclusive resorts rebounding post-pandemic and that the company has upgraded many to attract affluent millennial parents. But some experts question its new marketing campaign and strategy.
We bet that Hyatt or one of its rivals will partner with Meliá by 2025, adding a bigger loyalty program and scale efficiencies. But the Spanish leader in resort locations worldwide should reject any offer that would dilute its strategy. Call it turn-down service.
The Omni brand may have a stodgy reputation in some quarters. But the U.S. owner-operator is an interesting contrarian in how it's asset-heavy and unafraid of building ballrooms.