Articles tagged “resorts”

The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.

Hawaii’s Cultural Diplomat Bridging the Gap Between Reality and Misperception

Danny Akaka, a historian and ambassador at Auberge Resorts Mauna Lani in Hawaii, represents the best of modern cultural diplomacy. He's worked at the property for 39 years and shares the stories, oral traditions, and spirit of the area with guests who can't get enough. As luxury travelers look for more meaning in their travels, this is a masterclass on how to broker it elegantly.