Articles tagged “ryanair”

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.

Kenny Jacob's vision of the Ryanair friendly/edgy hybrid is walking a fine line on brand, but he seems to have a very grounded perspective of how to manage it. When we think of Ryanair, "uninteresting" is not an adjective that comes to mind.

It's hard to beat Ryanair's adaptability--getting lots of press without saying anything outrageous--now that they're being all nice.

O’Leary is too focused on controlling costs while improving Ryanair to worry about whether all this work is making him a very wealthy man. And he’d rather have planes than champagne.

We believe that a partnership between Norwegian and Ryanair makes sense and could take off with few complications. But we don't believe converting long-term rivals to new friends is done easily in aviation. Still, if anyone could argue until this gets done, it would be O'Leary--with credit going to Willie Walsh. That alone is a remarkable thing.

As Europe awaits a decision from U.K. voters on the Brexit Referendum, O'Leary balances an honest, even cutting, evaluation of Europe's flaws with a vision of a better Europe. It's that same dogged determination against opposition which has helped make Ryanair the world's largest airline in passenger traffic.

The Spirit CEO's vision is for low fares on cramped planes that are clean and run on time. These sort of changes are heavy-lifting for a growing airline and would muffle some complaints but might not be enough to really change the airline's reputation.

Ryanair feels that eDreams is intentionally misdirecting the public and that Google, by allowing this advertising, is complicit. The airline has put a lot of effort into its Always Getting Better program, including a new website, and having a look-alike out there is no doubt irritating.

All of this week’s top digital marketing news for travel executives, all in one place.

Vararadi seems to follow Baldanza’s example for Ultra-Low Cost Carrier success with Spirit to the letter, creating new flyers with little more than low fares and a smile.