As the war involving Iran drags on, the Middle East’s event calendar is being reshuffled, and a key World Economic Forum gathering on global collaboration is the latest postponement.
Financial losses stemming from the Iran War continue to mount, with cancellations now pushing further into the 2026 calendar as uncertainty reshapes global event demand.
Iran’s retaliatory strikes hit Middle East destinations’ civilian infrastructure. The region’s $460 billion tourism machine is counting the cost. Here we provide both the diagnosis and the decision architecture for what comes next.
Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.