InterContinental Hotel Group’s purchase of Six Senses Hotels Resorts Spas is consistent with its drive to boost its luxury portfolio with small yet well-defined brands that do not cannibalize one another. So smart.
Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?
Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.
Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.
Experience and sustainability are losing their equity as more brands cynically pile on. These are examples of emerging, global brands with depth to their practices. Intrepid travelers should take note.
Everyone in hospitality, it seems, is focusing on more wellness offerings, whether through mergers and acquisitions, partnerships, or enhanced programming — but what do the wellness vets think? Does this trend have staying power or is it just a fad?