Articles tagged “skift forum europe”

Despite challenges caused by the war in Ukraine, Europe's tourism recovery is expected to continue this summer and Expedia for Business is poised to take advantage of the surge in demand. In this video, its president Ariane Gorin explains why she's bullish about this summer and provides information about future plans.

Ulla Heffer Böhler and Travis Pittman realized their companies needed to evolve in the future to thrive. Both of them explained in the video how they used the time they weren't running trips to overhaul their businesses.

Airbnb sees plenty of money to be made from the growing number people becoming less tied to their place of work. So the company has ramped up its efforts to target prospective hosts and guests, which its top UK and Northern Europe executive Amanda Cupples describes in detail in this video.

Booking.com is on track for a strong summer, but Carlo Olejniczak acknowledges his company faces fierce competition from rivals such as Airbnb. He explains his company's strategy in areas such as short-term rentals in the video.

Business still may not normal for citizenM, but the company is moving forward with its growth plans. CEO Klaas Van Lookeren Campagne explains in this video how the company is planning to make the most of the $1 billion it raised.

Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. 

To describe Hjörtur Smárason's job as challenging would be a huge understatement. In this video you'll hear how the CEO is tackling very visible global warming with a critical need to bring in more tourists — and why influencers and journalists are top of his list.

Uncertainty is sweeping across Europe, with many airlines now figuring out their next step. In this video, watch Air France CEO Anne Rigail share how she thinks this summer will pan out, and what she makes of rail operators replacing flights as the sustainability movement accelerates.

Accor's Sébastien Bazin is one of the rare travel industry executives who can hold a room rapt with his every word. In this video, the CEO explains some of the thinking behind his company's boldest decisions.

"Cautious optimism" was the informal catchphrase of travel leaders at Thursday's conference in London. The event showcased many examples of newfound agility, suggesting a brighter future for the sector.