After three decades of fast growth, Dubai needs to shift its reputation toward a more authentic and culturally-infused destination experience, using local and visitor crowdsourced content.
Wade has been in tours and activities for many years and realizes that experiential travel is something that happens organically and over time rather than by brands attempting to go experiential without a real foundation or understanding of the sector.
Saez-Gil knows the ways in which companies, which once could get away with bad customer service and bad design, are realizing that the Internet has made open innovation possible.
Kent is one of the true trailblazers in the tourism industry. His focus on sustainability and supporting local communities around the globe is refreshing.
Dixon's presentation focused on three ways NYC & Company is evolving its marketing strategy by using shared voices (social media), borrowed voices (celebrity partnerships), and technology to provide more authentic travel experiences (new LinkNYC street Wi-Fi).