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There’s always a rush to jump on trends, blended travel included, but in some cases it’s worth stepping back once in a while.

The World Cup gave Qatar the opportunity to show the world its possibilities as a tourist destination. Once the World Cup is over, global public attention will scatter and memories will fade. Officials say they'll be happy as a vibrant stopover destination.

Etihad captain Aisha Al Mansoori didn't so much break the glass ceiling as much as soared through it.

If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes. Old-school marketing may fall flat.

Despite the significant benefits, not all destinations are able to develop successful global event strategies. Those that do demonstrate a relentless focus on supporting business.

Human capital is the main driver of the travel and hospitality industry and there needs to be a strategy to attract and train the right talent. Sometimes being greener than your competitors is the edge.

All global destinations want a head start when it comes to bringing back guests. But a place like Dubai, which was built with future demand in mind, is able to leverage its tourist-friendly infrastructure to switch things back on at an alarmingly fast pace.

Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.

The Middle East is leading global tourism recovery as its robust expansion in both leisure and business experiences fuel its appeal. Add to this, its long summer remains a key multi-day tour drawcard for tour operators selling the region.

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.