Articles tagged “skift research”

Today's podcast looks at Skift Research's latest mega-report on the state of travel, the marketing battles of Expedia and Booking Holdings, and new goals for Nashville.

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Due to increased airport costs and decreased corporate travel, both Low-Cost Carriers and Full-Service Carriers have scaled back operations in Germany, leading to a 10-year low in capacity levels in 2023.

To hear most travel executives tell it, there is reason for optimism across the travel industry. But travel stock prices are flashing warning signs. Who will be proven right?

High unit costs, reduced operational efficiencies, and increased competition from network carriers have combined to create a significant challenge for ultra low-cost carriers in the U.S.

Russia's recent gains are fueled by strategic marketing efforts and visa waivers.

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Travel startups raised roughly $2.8 billion during the first half of 2024. They had raised only $1.3 billion during the same period in 2023.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. Hotels lead the accommodation sector at a 7% growth, while vacation rentals lag 4% behind 2023 performance due to declines in China.

Travel venture capital hit a decade low of $2.9 billion in 2023, but early 2024 signals a rebound with increased investments from Asia and the Middle East and a focus on experiences and AI.