Articles tagged “skift research”

The spring travel surge and strong consumer sentiment boosted the Skift Travel Health Index in April 2024. The momentum is expected to continue.

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say.

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

Today's podcast looks at how hotel listings on Google compete for bookings, new junk fee rules for airlines, and new sites for Hyatt loyalty program members.

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.

With the availability of better aircraft, a growing middle class and the evolving travel preferences of young travelers, there could be a billion-dollar opportunity waiting for low-cost, long haul air travel.

In February 2024, the travel industry maintained positive momentum with 7% year-on-year growth. Transitioning from double-digit growth to single-digits indicates a trend towards stability.

It's a post-pandemic world, but most Americans don't feel their dream getaways have become more attainable. Brands would be wise to understand that sentiment as they compete to sell travel in the marketplace.

The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity.