Articles tagged “skift research”

The remarkable resilience of the airline industry in the post-pandemic period is being tested once again, this time by a forced restructuring of the global economic order. As a result of recent tariff announcements, economic uncertainties are likely to reduce passenger demand, compel airlines to adjust their capacity, exacerbate supply chain issues, and potentially lead to some airlines going out of business

As wellness tourism grows, India has the opportunity to lead by offering rejuvenating journeys rooted in heritage, authenticity, and holistic health.

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction.

Despite rising global anxiety over U.S. politics, Indian travelers remain uniquely upbeat — driven by ambition, family ties, and long-term goals.

We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors.

Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, travel won't stop — it will shift.

International travelers are increasingly factoring American politics — particularly Donald Trump’s return to office — into their travel decisions.

Travel is the most aspirational consumer purchase out there. With secular tailwinds and a boost from post-pandemic revenge travel, our industry was flying high. But now, new policies announced by U.S. President Donald Trump may take travel out of the clouds and back down to earth.

On today’s episode, we look at how travel stocks responded to new U.S. tariffs, how airline stocks are faring globally, and why European government leaders are failing the aviation industry.

Travel is more important than ever to household budgets, but it is not recession proof. As a result, Skift Research is revising down its outlook for global travel.