Articles tagged “skift research”

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Europe is finally seeing its fortunes turning. Almost the whole continent saw cases dropping rapidly in May, with an immediate effect on travel's recovery. France, Italy, Spain, and Germany are the big winners, but the UK is on the eve of a contraction in our score.

Remote work is here to stay. And that's a good thing for the travel industry as it will create a large market of long-term travelers that live and work anywhere. These digital nomads have the potential to be a small and mighty traveler type that are well worth understanding.

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Remote work is here to stay and will have a dramatic impact on the travel industry as Americans rethink their relationship between work and travel.

Short-term rental platforms like Airbnb and Vrbo are increasingly reliant on professional property managers to provide quality inventory. This considerably closes the gaps of service standards and reliability between the rental and hotel industries, which brings key opportunities for rental operators.

Watch a full session from our recent online event devoted to the short-term rental and outdoor industries.

The travel recovery continues, but the strong performance of a few standout countries, including the U.S., Mexico, and China, disguises continuing weakness in especially Europe and Asia.

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.