Articles tagged “skift research”

Despite rising Covid-19 cases, 35 percent of Americans traveled in July. But most are not taking their typical summer vacations.

How are the global travel companies weathering the once-in-a-century coronavirus storm and what are their prospects for recovery? The new Skift Health Score has the quantified answer through a well-vetted unique score. Dig in.

With 33 percent of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

Twenty-four percent of Americans traveled in May, up from 19 percent in April. However, a full travel recovery might take a very long time as more consumers start to realize Covid-19 is a longer-term battle.

Skift is a place where the travel industry congregates. We are in the perfect position to bring together travel players looking to help the industry move out of this deep ravine. The new Skift Recovery Index offers a strategic resource towards recovery.

When and how consumers will travel again might have a lot to do with how their lives are impacted by Covid-19. Our April travel tracker analysis delves into the details.

Based on a Skift Research survey, Republicans appear to be in lockstep with the president when it comes to an eagerness to be out there. Expect a whole lot of subliminal red in travel ad campaigns this summer.

The green shoots of travel's recovery are starting to appear. No two crises are alike, but by studying the last recession, we can glean hard-earned insights into the direction travel will take over the next few months and years.

History doesn’t repeat, but it often rhymes. While Covid-19 has different root causes than the financial crisis of 2008, there are still lessons to be learned from the last crisis that apply to travel today.

Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.