Articles tagged “SkiftX Showcase: Technology”

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.

As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.

Travelers today seek both flexibility and assurance in the face of uncertainty. With loyalty and revenue on the line, how can companies manage this unique inflection point in travel’s return? Watch this webinar to find out.

As the summer of revenge travel comes to a close, consumers have shown a clear indication of what they expect in the future: more flexibility, control, and convenience. The new CEO of Allianz Partners USA spoke with SkiftX about how travel brands can deliver better service in the midst of operational challenges and labor shortage troubles.

Selling unbundled services doesn’t automatically translate to bottom-line results. As travel brands navigate the road to recovery, a successful ancillary strategy relies on a balance of human creativity and machine-based learning to deliver the right message about the right product at the right time.

Guest and employee expectations have changed since the Covid-19 pandemic. Fortunately, an “experience ecosystem” that incorporates both can help hospitality companies meet the needs of a new reality and gain a competitive advantage.

As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.

“It’s the economy, stupid.” The legendary 1992 quote from political strategist James Carville is equally relevant today as it seems like almost every conversation about the future of corporate travel and expense is now focused on inflation and other economic factors. In this recent webinar, we discussed how companies are adjusting their policies and technology solutions to keep pace.

With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.