Articles tagged “SkiftX Showcase: Technology”

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

As travelers invest more in premium, emotionally charged trips, hotels face rising pressure to provide continuity and reassurance. Peace of mind has not only become the ultimate luxury, but a new measure of guest loyalty.

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

Experience-led travel is transforming how people explore the world. Travelers now choose destinations for cultural and entertainment moments, creating long-term growth opportunities for cities that invest in live events.

Despite increasing importance of corporate travel, travel and expense pain points remain prevalent. Employees and managers alike still struggle with their platforms and solutions, and companies can't afford to compromise.

A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window.