Articles tagged “SkiftX Showcase: Technology”

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.

Loyalty is shifting from status to substance. For banks, embedding protection and care into cardholder benefits offers a powerful path to deeper engagement and long-term trust.

Africa is emerging as travel’s next global growth frontier, driven by a young population, rising connectivity, and authentic experiences. Hamza Farooqui of Millat Group calls for intentional investment, Gulf partnerships, and reciprocal travel ecosystems to unlock the continent’s full potential.

In this video interview, Hannah Bennett, head of travel at TikTok UK, discusses highlights from TikTok’s latest research exploring how traveler behavior is evolving and what these shifts mean for travel marketers looking to connect with audiences across the full funnel.

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.

Major shifts in the corporate travel space have inspired a trend toward unified, AI-powered policy management platforms. But travel is personal, and travelers demand a personalized touch; for AI to realize its potential, it must live in the hands of human agents.

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.

Once an unreliable luxury, in-flight Wi-Fi is fast becoming a universal expectation — and a fast-emerging channel for travel advertisers. In this talk, Viasat’s Meherwan Polad discusses how combining satellite power with creative monetization models turns connectivity into an engine of both passenger satisfaction and profitability.

Today’s travelers expect fast, responsive support when disruptions arise. In this talk, Anna Kofoed, chief officer for travel at Allianz Partners, explained why proactive, seamless travel protection is central to loyalty in today’s industry.