Articles tagged “SkiftX Showcase: Technology”

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

Business travel spending worldwide is projected to hit an all-time high by the end of 2025. Coupled with an explosion in AI tools that promise to turn corporate travel programs into high-performance vehicles for growth and ROI, companies are wise to spend time learning how to steer and navigate the technology before speeding off.

As hotel distribution grows more open and decentralized, infrastructure will define the winners. Nuitée is for hotel distribution what AWS is for computing or Stripe is for payments, helping hotels and new sellers unlock channels, control pricing, and personalize experiences.

Billions of dollars in hotel bookings flow through the global distribution systems (GDS) every year. Numerous hotel attributes affect how a property is best positioned to win reservations and how agencies can maximize their commissions through these channels. Here’s an inside look at what both these parties on either side of the hotel transaction should consider.

Qiddiya City believes “play” will fuse leisure, culture, and community so visitors and residents alike can reconnect with joy, creativity, purpose — and connect with each other. It’s a bold reimagining of what a city can be in the age of experiential travel.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.

As airlines embrace the promise of next-generation retailing, they’re discovering that strategy alone won’t get them there. The real challenge lies in execution, integrating fragmented systems, aligning internal teams, and scaling customer-centric experiences.

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.

As demand for high-speed connectivity soars, in-flight Wi-Fi is no longer a perk — it’s a loyalty driver. With its hybrid, multi-orbit approach, Viasat is delivering what the future requires: smarter, faster, more reliable in-flight internet that scales globally and sustainably. Here’s how it works.