Articles tagged “soccer”

Haaland mania is real. It will not move Norwegian tourism, and the visitors it might send are the ones Norway is already pricing out.

The 2026 FIFA World Cup is turning entire destinations into activation platforms for sponsors, communities, and events. The lessons may outlast the tournament.

The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.

No limos. No parking. No tailgating. With MetLife Stadium hosting eight matches, including the July 19 final, event planners have one month to figure out a new playbook.

Waiving the visa bond is a relief for World Cup fans — assuming they can afford the ticket prices.

Officials in the organizing committees — and three host countries — have several key issues to resolve before the first ball is kicked.

Even without an official boycott, a widespread fan pullback could deal a blow to U.S. tourism.

For football icon Lionel Messi, the partnership allows his hotel brand to scale without the burden of direct management. For Meliá, there's a potential to turn athlete branding into long-term global growth.

On today’s pod we look at good tourism news everywhere but the U.S., Accor’s bet on Mbappe’s appeal, and Airbus’ activity at the Paris Air Show.

Argentines are going to be out in droves to see their team play for the championship. It'll be a boost for international tourism to the U.S.