Articles tagged “social media”

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

With 13,000 employees in more than 40 countries, Club Med is using Facebook At Work to connect its colossal workforce and promote connections across its various locations. Considering how awful and unused most Intranets are, this is a great idea.

Some of the world's top tourist sites are also some of the world's most Instagrammed places. Go figure.

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

It's no marketing plug. Marriott's two-week VR Room Service experiment, complete with the introduction of its own VR Postcards platform, takes visual storytelling in travel to a new dimension in an effort to stay relevant, connect with millennials, and foster a conversation around why people travel.

Congratulations to all the most effective travel brands on social media.

By offering low-cost social media access to passengers, Carnival Cruise Lines will enable cruisers to generate positive online marketing for the company. Perhaps they are seeing the value, and cost-effectiveness, of relying on customer testimonials instead of traditional marketing methods.

The integration of user-generated content into campaigns reassigns creative control from composing and capturing images to identifying real-life stories.

Brand values, look and feel have a place on social media and the success of this translations hinges on how well the brand itself picks, grooms and empowers their team.