Articles tagged “social media”

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Finally, an airline found a way to fit a VIP lounge on the interwebs. It's so 'La' that we're all a 'Di-Dah.'

Instagram is slowly opening the floodgates for all brands to better market to its highly engaged user base, but it remains to be seen if users will be turned off by this and how it will continue to retain and grow the community.

If Indie be the mix of love, play on.

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

Travel brands need to be more proactive in asking for their fans' opinions because Facebook and Twitter analytics don't tell the whole story.

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

Even without the stick, tourists will continue to take selfies at museums around the world.

Cathay Pacific's efforts to gain momentum for the #lifewelltraveled hashtag before aligning the brand more closely with it is a case study that other brands should watch in their efforts to introduce authentic, trustworthy campaigns.