Articles tagged “social media”

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Brands that know their audience best and cater to their dreams will gather momentum.

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

Brands undertaking ambitious roving dining experiences need to reward their audiences for their social engagement to make the trip worth it.

We're happy to see Minnesota include families in an influencer campaign. Now we'd like to see other destinations get a little more racial and other diversity in their social media campaign.

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

Congratulations to all the smartest travel brands on social media.

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.