Articles tagged “social media”

Social media and all the bells and whistles of digital age marketing can do wonders for parks and destinations, but sometimes old-fashioned word-of-mouth works just as well. And like anything, holding events at your park always brings increased awareness of what you have to offer.

Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.

Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Think of Skifties as a new kind of social media award that marries data, editorial context and effectiveness.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Social customer service has evolved from trend to hospitality standard pushing brands to improve their communication with guests and define their service level. The people tasked with carrying out that job must be quick, creative and most importantly patient.

Crowdsourced content is particularly important to travel brands who pump out several high-quality visuals a day across social media. The brands that have been most successful at this — Australia, Pure Michigan — all tap into fan photos to build community and fuel their social accounts.