Articles tagged “sports”
Gulf airlines build awareness, one sports sponsorship at a time
One explanation for the Gulf airlines' visibility on sports fields could stem from their absence in alliances, which may have pushed them to find meaningful partnerships outside of aviation. It's interesting to the note that Qatar was the first one to join an alliance, and it currently sponsors only one sports team.
Samantha Shankman |
Courtyard by Marriott’s new ad campaign capitalizes on NFL partnership
The comparisons between football players and business travelers run deep in this campaign; and there's no better way to make guests feel like a superstar than compare them to their favorite QB.
Samantha Shankman |
Expedia hires travel writer to blog about college football rivalries
With some 30 travel bloggers picking up occasional checks from Expedia, the online travel agency is beating its rivals in this arena in a rout. Meanwhile, these bloggers may lose credibility if they come to be viewed as merely shilling for Expedia.