Articles tagged “sports”

Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.

Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.

Golf tourism is a niche kind of travel, but one that attracts higher spending given the nature of resorts and destinations associated with the sport.

King James giveth and King James taketh, and now LeBron James giveth to Cleveland tourism and basketball once again.

Madison Square Garden is a good example of a famous site that travelers' probably learn more about, given its significance to New York City, than the locals that pass it every day.

Bikeshares across the U.S. don't compete with one another since locals and visitors will use whichever is in their destination, but creative branding could impact its pickup within the local community.

Not sure going to Disney the day after you win a championship is the best prize, but alongside "Virginia is for Lovers" and "I Love New York," the campaign is one of the most successful in the history of tourism.

Southwest and JetBlue's in-flight entertainment allows them to surprise and please passengers in ways other airlines can't or don't care to.

This might be one the first times ever that a country DMO (destination marketing organization) is spending so much money to sponsor a sports team, all in the name of promoting tourism.

Adventure tourism has grown alongside a global uptick in travel so it's only logical that the future of the adventure travel market is largely dependent on whether activities and sports become popular among the growing number of tourists from China and India.