The Prompt

Wyndham believes AI tools will eventually bring relief to franchisee P&Ls, though not immediately across the board for all hotels.

Grab's consumer super app is becoming mapping infrastructure for Big Tech in Southeast Asia. Travel brands may not compete with it — but they may increasingly depend on it.

Investors see AI creating a new generation of travel distributors, while others say the real work still runs through the old ones.

The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them.

You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking?

Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results.

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”

Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.

GetYourGuide is betting the real AI gap isn't planning or paying — it's the moment in between, when travelers decide what's worth booking.

Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.