Articles tagged “tiktok”

The future of travel is social, visual, and creator-led.

On today's episode we discuss tariff impacts on travel, TikTok uncertainty, and Virgin's child-free cruising success.

Social media marketing to millions of Americans is at stake for travel companies if a TikTok ban does take place.

Travelers are increasingly turning to TikTok to help plan trips, and this episode of the Skift Travel Podcast examined how travel brands can best use the platform's massive popularity to their advantage.

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

RedNote’s surge highlights a unique opportunity for Chinese travel brands to redefine how they engage with a global audience. As the platform gains traction, its role in shaping cross-border tourism trends could be transformative — if the momentum lasts.

President Donald Trump’s flurry of executive orders signals a potentially turbulent era for the travel industry. From tightened border controls to environmental rollbacks, these early moves could reshape U.S. tourism. 

TikTok got a reprieve. Travel industry social media marketers and creators are breathing a sigh of relief... for now.

The U.S. ban represents a significant setback for travel companies that have become increasingly dependent on the platform for customer acquisition.