Articles tagged “tiktok”

With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.

Today's edition of Skift's daily podcast looks closer at Arlo's shift to bigger rooms sizes, Montana tourism TikTok, and hotels' cultural managers.

If Montana's state-wide ban goes into effect, legislators in other states may replicate it. Tourism boards will have ditch to TikTok, which will reduce the platform's influence in destination marketing in the U.S.

Today’s edition of Skift’s daily podcast looks at TikTok marketing challenges, sustainability and inflation colliding, and a Swiss hotel’s inclusive hiring.

In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.