As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.
TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.
Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.